This year I had the good fortune to spend another season photographing at The Hidden Hut, from April through to the end of September, many feast nights were shot in wind, rain, drizzle and every now and again, glorious sunshine. So many brilliant moments captured through this stretch of time, a lot of lovely memories made and of course a lot of very good food eaten along the way.
Being able to shoot the same location across several months is a photographer’s dream, particularly somewhere like The Hidden Hut which is so open to the elements and no two nights are the same. From early spring sunshine to long summer evenings and into early Autumn when the light softens and dusk closes in early, each feast has its own unique feel.
Hiring a photographer for a long stretch of time is quite a commitment but can be extremely beneficial. The client will get a comprehensive image library of their venue and surrounding location, building a nuanced sense of place through beautiful images.
This year it was particularly great to be able to combine photography and film, teaming up with DR Collective member Sam Buckle, who is an ace with moving images. Sam and I spent an evening filming and photographing the goat feast night at The Hidden Hut in late August. It was a glorious evening of late summer sun and amazing food, with three whole goats from Allet slow roasted over the coals.
Capturing these kind of events on video is becoming ever more important in the effort to stand out in the noise of social media. Time spent viewing video online is increasing, with 8 billion video views per day on Facebook alone. It is a vital tool for standing out online, a video post on Facebook has an 8.7% organic reach as opposed to just 3.7% for a photographic post. That said, the video content has to stand out from the crowd as more and more people and businesses realise the effectiveness of video marketing.
Well filmed and thoughtfully created video content can enhance your brand, reaching your target audience, converting those views and likes into potential new customers for your business.
Combine this with still photography and build up a valuable photographic and video library for your social media campaigns and website content and pack a visual punch.